Writitude

Writitude is a comprehensive solution designed for content teams and individuals seeking to maintain consistent brand voice and text quality. By providing customizable writing guidelines with over 100 parameters, including tone, style, and inclusivity, Writitude ensures that all content written aligns with the specified brand voice. This tool is ideal for those leading content teams, needing to establish a unique brand tone, or looking to enforce consistent writing rules across various channels. It simplifies the process of keeping texts on-brand by alerting copywriters to any misalignments and helps agencies automate client brand books. Furthermore, Writitude offers a 10-day free premium trial and free onboarding services for annual subscriptions.

Key Features

content governance
writing guidelines
brand voice
consistency
custom parameters

Pros

  • Customizable writing guidelines with over 100 parameters.
  • Ensures consistent brand tone and quality.
  • Reduces feedback loops by alerting misalignments in content.
  • Free premium trial with no credit card required.
  • Ideal for content teams and agencies.

Cons

  • Not suitable for infrequent content producers.
  • Requires a team for optimal use.
  • Need for existing brand focus on tone and voice.
  • Potential dependency on guidelines.
  • Limited utility for brands publishing unedited AI content.

Frequently Asked Questions

What is the primary function of Writitude?

Writitude's primary function is to create, enforce, and share custom writing guidelines to ensure consistent brand voice and text quality.

Who is Writitude intended for?

Writitude is intended for those leading or contributing to a content team, who need to define and enforce writing guidelines and establish a quality-driven writing process.

What are some key features of Writitude?

Writitude offers customizable writing guidelines with 100+ parameters, including brand-specific tone and inclusivity rules, and alerts for guideline misalignments.

What is included in the free trial of Writitude?

The free trial of Writitude is a full-featured Premium version available for 10 days without requiring a credit card.

What are some drawbacks of Writitude?

Writitude may not be suitable for infrequent content producers, lack usefulness for brands without a focus on tone, and requires an established content team for best results.

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